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You've had one thousand of the finest, several eye-catching economy cards printed. Now, what do you do through them? Networking amid business cards is one of the most cost effective signals of marketing your business-and yourself.Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you will realize that you wish people to see it in order for it to be effective. Here are a few ideas to get you started. Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office.Leave some in your car. Always experience them on hand so you can introduce yourself to new folks when the time is right.

The business card is actually functioning as a miniature billboard. There's no personal contact involved and the reader may have little (if any) knowledge of the featured business. Such a card needs to be colorful, easy to read, and very clear about the primary service and benefit of the business.On the other hand, if you're designing business cards that will primarily be given to existing customers or to colleagues, you don't need to waste precious space telling them what you do. They already know. Instead, they're probably more interested in expanded contact information (maybe after-hours customer support), additional store locations or complementary products.So - photos, logos and graphics need to be chosen according to the response you want from the typical person who'll receive your card. Does the photo, logo or graphic you have in mind help or hinder the purpose of your card? Will it be worth the space that it consumes on the card.

The most effective way I've found to remember people I've met is to retain their business cards. During our conversations, I often take quick notes on the back of the cards that I can refer to later, such as jotting down a reminder about something from our meeting, an action item I have agreed to or something they have committed to me.Once back at my desk, I review the stack of cards. I write thank you notes, delegate action items, pass along leads and the myriad of follow up details that occur after a business trip. Without the cards, I'm left only with an attendee roster and pads of paper.Your cards should include your name, phone number, fax number, e-mail and street addresses and company logo. This information should be produced in a color and font that are easy to read. In addition, you could include discounts, coupons, punchers or any call to action that will add value to your business card.

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These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.You designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?This is one often overlooked marketing essential: What your business card says.Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.

Referral Pile: These are people you have purchased goods or services from that you might recommend to other people or use again. By referring others, you build good will both with the person you referred and the person whom you referred. At some later date you might sub-categorize them into types of service, or just keep them in alphabetical order. It's important that it works for you.Current Customer Pile: These are active customers who are using your goods and services. They are part of your gold in these piles. You want to keep these cards front and center in your mind, reaching out to these people on a regular basis.

The sleeves are a uniform size, keeping the box tidy. But you may be different--any system will work, as long as you are consistent with it.To Keep or Not to Keep?Some people say you should keep every business card you have ever received, while others think you should throw away the cards you will never use. With the rapidity of people moving around and switching companies today, I throw away cards of contacts I haven't been in touch with for three years. By then their contact information has surely changed, so even if I did want to get in touch with them, it's not likely that I will.If you insist on holding on to old information, archive those business cards in a separate database or card box. Since I make notes on the backs of cards when I meet people, I always know the date when I first made contact; notes also help refresh my memory of people I haven't been in close contact with.Finally, remember to follow up with your contacts!

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